Steven Curtis Chapman case study showcasing successful branded auctions run by BusinessHere

Objectives

Generate a new income stream for Shaohannah's Hope, a charitable adoption assistance foundation, created by Grammy Award winning Steven Curtis Chapman and his wife Mary Beth.

Solution

BusinessHere created a Steven Curtis Chapman branded online auction site - which launched in conjunction with Chapman's 2004-05 "All Things New Tour" - to sell front row tickets with exclusive back stage "meet and greets" with Steven Curtis Chapman, autographed memorabilia and collectibles.

BusinessHere managed all aspects of the auction including site development, hosting, posting of inventory, customer service, payment processing, ticket and merchandising fulfillment, sales reporting and check disbursement services.

Results

• Ticket packages sold for an average of 1,750% above face value.
• The auction site attracted more than 31,000 fans during the tour.
• Fans viewed the auction listings 145,000.
• Each listing received an average of 10 bids and 328 views.