John Mayer case study showcasing successful branded auctions run by BusinessHere

Objectives

John Mayer and his management were looking for a way to add new revenue to "The Back To You Fund," John Mayer's charitable foundation.

Solution

We helped John Mayer and his team auction off one pair of front-row tickets at each concert on his tour, along with private backstage meets-and-greets with the performer.

BusinessHere designed a private-label auction site to John Mayer's specific specifications in less than two weeks and implemented all facets of this initiative.

Results

• Since the auction's inception, the average final bid on each ticket has been 1,625% above face value.
• Because of heavy bidding, nearly 50% of all auctions had to be extended past their original closing times, increasing revenue by 35%.
• Final bids increased in value from fall 2002 to summer 2003 by 360%.
• The very first bid was made for concert tickets just minutes after the auction came online, and soon the auction featured registered users from five continents.
• John Mayer's "The Back To You Fund" exceeded its revenue goals over the months since the BusinessHere branded online auction has been running.