MercyMe case study showcasing successful branded auctions run by BusinessHere

Objectives

Fund the organizations that MercyMe and touring partner Audio Adrenaline hold dear. Auction proceeds benefited the Go Foundation and the Hands and Feet Project.

Solution

MercyMe and Audio Adrenaline via a BusinessHere branded online auction solution offered "meet & greet" and premium ticket auctions for the "Coming Up to Breathe Tour." For each show on the tour, four pairs of premium tickets, which were typically front-row were auctioned along with "meet and greet" passes.

BusinessHere managed all aspects of the auction including site development, hosting, posting of inventory, customer service, payment processing, ticket and merchandising fulfillment, sales reporting and check disbursement services.

Results

• Tens of thousands of dollars were raised for the Go Foundation and the Hands and Feet Project
• Thousands of registered users placed thousands of bids