Branded auctions for entertainment media
Reward your viewers, listeners, or users with sticky content.
Reward yourself with new revenue and a stronger community.
Media companies are threatened from competition on the air, on the internet, and on the mobile phone. Their audience has options that have nothing to do with traditional radio or television, yet those options are causing a decline in viewers, listeners and/or users. Media companies have to compete on all "screens" that today's entertainment audience accesses content.
Building community around the media companies content is a proven winner in keeping the consumers attention. BusinessHere's branded online auction solution plays a key role in offering consumers fresh and exciting content, while keeping them coming back to the media properties.
Only BusinessHere enable media companies to:
- Increase advertising revenue by offering another reason for consumers to access your content
- Increase search engine optimization by having more content related to your brand, which ultimately drives more traffic to your site
- Create community around your brand
- Enhance interactions betweens fans and artists
And only BusinessHere lets viewers, listeners, or users:
- Bid on and purchase once-in-a-lifetime experiences
- Feel as if they're interacting with their favorite performer or favorite programs
- Buy the authentic memorabilia direct from the source
How we do it
BusinessHere creates, implements, and manages branded online auctions that appear right on your Web site, allowing fans to bid on tickets to upcoming concerts or shows, autographed memorabilia and once-in-a-lifetime experiences.
In other words, you make the tickets or memorabilia available, we create the auction. We get paid a percentage of the auction's revenue, so we don't make money unless you make money.
Plus, your auctions can appear on other sites in our network expanding your potential customer base by attracting new fans.So everyone is happy:
- The fans get access to their favorite performers and shows
- You create goodwill among fans by providing access to the best concert seats, autographed memorabilia and once-in-a-lifetime experiences
- A new revenue stream is created which can fall to the bottom line or fund designated charities
What they're saying:
"CMTauctions allows CMT to advance our strategies of building community and providing deeper content for CMT's online presence. This results in an improvement in our search engine optimization, building brand equity and driving up advertising revenue.""Our relationship with BusinessHere is truly win-win."
- Hal Hassall, Director of Marketing, CMT.com- a division of MTV Networks, www.CMTauctions.com