Corporate Social Responsibility: Branded Online Auctions
Country Music Television
The CMT auction site has been raising funds for charities since the 9/11 tragedy. Hundreds of artists, charities including CMT One Country and entertainment organizations have run auctions to support worthwhile causes on CMTauctions.
MTV
The MTV auction site has run auctions in support of hurricane relief after hurricane Katrina, which devastated the Gulf Coast. Autographed memorabilia from today's hottest artists have been won by MTV's legion of fans.
The N
MTV Networks channel The N, which targets teenagers, has auctioned items from their popular television shows while the shows are on the air. Auction proceeds have benefited multiple non-profits around the country.
Noggin
MTV Networks channel for pre-school kids has auctioned once in a lifetime experiences with characters from popular shows such as Joe from Blue's Clues, Moose and Zee, as well as autographed and truly unique memorabilia from the programs. Getting books in the hands of kids has been the result of this initiative with FirstBook receiving the proceeds.
Spike TV
The Iacocca Foundation, which funds innovative and promising diabetes research programs and projects that will lead to a cure for the disease and alleviate complications caused by it, has benefited from SpikeTVAuction.
VH1
The VH1 auction site has been raising money for non-profits since the fall of 2005. The VH1 Save The Music Foundation, which work to restore instrumental music programs in US public schools, has been a primary beneficiary. Autographed memorabilia, autographed guitars, concert tickets, and VIP packages have all been won by high bidders.
Non-Profit Organizations: Branded Online Auctions
The Big House Foundation is a non-profit that has been formed to create a legacy by preserving the home and history of the Allman Brothers Band in Macon, Georgia. Front row tickets to the Allman Brothers Band have been a popular item on this site.
The Fellowship of Christian Athletes( www.FCAauction.org )
The Fellowship of Christian Athletes has been challenging coaches and athletes on the professional, college, high school, junior high and youth levels to use the powerful medium of athletics to impact the world for Jesus Christ. Each chapter now has the ability to harness the power of the internet to drive new revenue to support the important cause.
WAY-FM has run ticket auctions and VIP experiences to some of the biggest names in Christian music, such as MercyMe, Chris Tomlin, Third Day and Casting Crowns. Autographed memorabilia from the artists that stop by the WAY-FM stations is also regularly auctioned.