Objectives
To raise funds to support the arts and humanities, the DC Commission on the Arts and Humanities (DCCAH) needed a solution to turn the largest public art project ever attempted into a revenue stream to fuel the organization.
Solution
BusinessHere and the DCCAH worked closely to determine an auction strategy that included a live event and complimentary online auction. Hundreds of painted sculptures of donkeys and elephants were auctioned with bids being accepted online and transferred into the live event, as well as online only bidding.
Results
- In excess of one million dollars was raised for the DCCAH
- Thousands of participants placed thousands of bids