Roll Tide Auction case study showcasing successful BusinessHere branded auction solutions

Objectives

To raise funds to support the Crimson Tradition Fund which focuses on the improvement of existing athletic facilities.

Solution

BusinessHere and the University of Alabama Athletic Department have partnered to offer Roll Tide fans rare, one of kind memorabilia, autographed helmets and jerseys via the Roll Tide Auction site.

BusinessHere designed a private-label auction site to Alabama's specifications. The seamless transition from RollTide.com to the auction site ensures the users they are bidding on authentic Roll Tide items.

Results

• Funds raised via the auction for the Crimson Tradition Fund are approaching the half million dollar mark.